What's Your Risk Appetite These Days?

Change is inevitable in multifamily development, and with change comes risk. After 20 years in the industry, I’ve learned that the best way to mitigate risk is by making projects more marketable. That happens when the built environment, the marketing, and the resident experience are fully aligned with a deep understanding of your target audience.

In today's market, where new deliveries are abundant, it’s clear: those who have embraced this approach are faring better, while those who have not, may be feeling the pain.

The future of multifamily will be defined by those who not only acknowledge but deeply understand their audience. By leveraging this insight, developers can create spaces that meet today’s needs in a way that remains timeless—ensuring the project stays relevant and marketable, and success is not just immediate but sustained.

Author: Vicki Johnston. © 2024. All rights reserved.