Bartok Johnston, LLC

Successful developments aren’t just places — they’re storylines experienced in the built environment.

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"...research shows that creative placemaking provides triple-bottom-line benefits... Developers report higher market values, lower turnover rates...and better branding and market recognition."

-Urban Land Institute, Creative Placemaking, 2020.

"A study by the Appraisal Institute indicates that effective branding can increase an apartment complex’s value by 5 to 10%."

- Market Apartments, "Apartment Branding: The Key to Higher Rent and Occupancy Rates," September 9, 2024.

"…brand matters deeply to the future of multifamily. We either choose to rethink the status quo and disrupt internally, or external companies will drive the disruption for us."

- Forbes Business Council, May 25, 2022.

“In the development industry, branding is even more crucial to the success of a project. It helps us define a piece of land, a building, a vision—as a place...the story of what makes that project different and identifiable..."

– ULI, Urban Land. Branding and Real Estate Development: Personality and Promise

"Great property branding requires a unified design team, all on the same page from the beginning of a project to the very end...which results in a unified end product and a healthier bottom line for the property owner."

- Multifamily & Affordable Housing Business, "How Branding Leads to Higher Occupancy and Retention," February 2, 2023.

"Each story behind the narrative creates a level of meaning and connects the user with the building...This ability of the architect to connect the user with his building is where the success of the design lies..."

- Rethinking The Future, 7 Tips for Introducing Spatial Narratives in Your Design, 2020.

Neuroscience shows that our brains are wired to retain information better when it's connected to a narrative.

By linking your project to a compelling story, you leverage the science behind storytelling and decision-making. Stories provide the structure our brains need for better recall, and stronger memory retention is what drives decisions and influences choice.

When a project is easy to understand and remember, it naturally stands out, to both investors and potential tenants, giving you a distinct advantage over the competition.